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If you want to write cover letters that grab the reader's attention, here's how to do it. You'll want to make the extra effort to put together a great cover letter consiering it will be the employer's first exposure to you and could be the basis of the decision on whether or not to interview you. Only those who get an interview will be considered for employment so the first hurdle is getting an interview with the hiring manager.

You may or may not be familiar with the AIDA formula. It's an old marketing formula that's been taught for generations. It has stood the test of time simply because it is very effective. When you apply this simple formula to a cover letter, you can change a ho-hum cover letter into one that stands out as a "Killer Cover Letter" and almost forces the reader to pick up the phone to find out more about you.

You may already know what AIDA stands for but let's review it for those that don't. AIDA is an acronym for Attention, Interest, Desire, Action. The most successful marketers are those who have the ability to guide their prospects along this path from grabbing their attention all the way to taking an action whether that means buying something or in your case picking up the phone to arrange an interview.

When you're looking for a job, consider the hiring manager to be your prospect and consider yourself the product for sale with the goal of convincing the hiring manager to interview you. Your objective is to stand out from the crowd and get noticed by the hiring manager to the point that he or she takes the action to interview you.

By the way, I've tested this killer "System" on myself so I know it works. Ready to get started? The next article will cover attention. If you don't grab the reader's attention immediately, none of the rest of the formula matters.