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Pay Per Click promotion is also known as PPC. With pay per click marketing, payment is made to the search engines each time a lead clicks the link in your listing and goes to your site.

Face the facts, it will probably take between 6 and 12 months to circumvent being purposely filtered out of the SERPS by Google. Even after that, you will still have to wait until your website begins to rank high enough in the SERPS to start receiving clicks and traffic to your site. So in the mean time you can get your ad listed at the top of the search engine pages by using pay per click marketing

Akin to a lot of other aspects of Internet marketing, keyword study is a critical part of pay per click marketing. You have to know which keywords and keyword phrases the majority of people are most likely to use to hunt for what it is that you are trying to sell.

When you start a pay per click marketing campaign, you are actually getting yourself into an auction. You and your competitors will bid on the keywords and keyword phrases that are used the majority of the time, with the highest listings going to the highest bidders. The more that a person is willing to pay for the clicks, the higher that site will be listed in the paid search results, which are usually at the very top of the page and down the right side of the page.

pay per click marketing has become highly cutthroat for many of the popular keywords, which can sell for anywhere from five cents per click to many, many dollars.

pay per click marketing is often filled with fraudulent clicks. Your competitors will click on your ads to drive up your pay per click marketing bill to try to get you to stop competing. There have also been some allegations and lawsuits regarding fraud that is perpetrated by the search engine companies themselves. And the Plaintiffs won at least one of these lawsuits that I read about.

I could write a lot about this area of marketing. But I think that your interests would be better served if I just "cut to the chase." Conversion rates vary widely by industry on the Internet. But the rate of conversion is similar to what is produced in the mail-order business, between one half of one percent, and two percent. And in the real world, projecting a one percent conversion rate would be fairly safe, though there are hundreds of variables that can make the one percent estimate way too high.

What that means is that out of every one hundred clicks on your links, you might get one actual sale. So if the markup (Gross Profit) on your average sale is $50.00, and your clicks cost fifty cents each, you can't afford pay per click marketing because one hundred clicks X fifty cents per click = $50.00 and you just broke even.

Don't forget, "Gross Profit" doesn't include your cost of doing business. It's only the difference between the selling price of your item and the cost of your item. So in the above example you really lost money. You have got to know what your costs are, and that includes how much it costs to own your equipment, pay your rent, ISP, etc., plus the value of your time.

The bottom line is that most pay per click has been bid up way too high by the bigger businesses and it is difficult or impossible for a little guy to make money using PPC advertising.

Be cautious of the companies who will offer to manage your PPC advertising for a fee because they can't change the laws of math or physics. They will claim to have the proficiency to help you, and they may very well. But they still can't change the laws of math or physics.

I've found that PPC advertising can work, but you have got to carefully do the math. Can you make a reasonable profit based on the above calculations if you pay the current bid price for the keywords and get only about a 1/10th of 1% or 2/10ths of 1% conversion rate (sales rate)? If you can, then PPC advertising may very well work in your case.

I recommend that you stick with niche terms that haven't been bid way up. Personally, in my industry I'm only willing to pay between fifteen cents and forty cents maximum per click, and my products sell for between $40.00 and $150.00.

Pay per click advertising? Do the math first, and then decide. But you must be willing to lose money while you learn how to make it work!

Personally, I've found several SEO methods that are far more effective than pay per click marketing. These other methods have led me to promote my ecommerce site to the first page on the major search engines for the most popular keyword phrases in my industry. A reason that these other methods are far more productive is they cost little or no money at all. And most people searching the Internet attribute a lot more reliability to ecommerce sites that rank high in the organic listings versus the sponsored listings.

By using these methods, in less than one year, I've been able to make my site rank as well as or better than other ecommerce sites in my industry that have been at it for ten years or even more!

In the longer term, you will want to optimize your site and work on getting backlinks to raise your ranking in the organic listings. Many people use reciprocal linking trading to promote websites.

However, one-way backlinks are far more effective at raising your standings in the organic listings. I've been very successful at getting one-way backlinks and I've documented the steps that were taken to get lots of free traffic to my website to make it successful by using article spinning and marketing.